ADVERTISING CHEESE TO CHILDREN

That this House welcomes the principle embodied in Ofcom's new regulations to ban advertising of junk food products while children's television programmes are on air; notes with concern, however, that Ofcom will use the Food Standards Agency Nutrient Profiling Model to determine which foods will be subject to the ban; notes that this model is scientifically flawed, based on a one-size-fits-all portion size and will proscribe nutritious foods like cheese from being advertised to children yet allow whole milk - cheese's key ingredient - to be advertised; welcomes the positive contribution both cheese and milk make to the national diet and economy; and calls on the Government to revise the Nutrient Profiling Model to ensure that the regulations improve children's diets across the country.