TARGETED ADVERTISING TECHNOLOGY

That this House notes the recent developments in targeted internet advertising, particularly the emergence of the company Phorm; notes with concern the reported technical test conducted by BT last summer, where BT were accused of using Phorm to track customers without their knowledge or prior consent; believes that a system whereby consumers opt-in to Phorm would be far more transparent and appropriate than the opt-out system currently proposed by Phorm; and therefore calls on internet service providers to make Phorm an opt-in service.