CHILDREN AND MEDIA LITERACY

That this House notes that, given the increased exposure to and use of digital media platforms by children, media literacy is an increasingly important skill for children to have and as such an important part of primary school education; therefore calls for materials such as Media Smart's Digital Adwise programme to be taken up by primary schools to increase children's awareness of advertising material online and their ability to think critically when viewing commercial communications; further calls for the Government to help expedite this by aiming to encourage more primary schools to adopt Media Smart or similar education schemes by 2012; further calls for the Government to take advice from education experts and groups on the introduction of media literacy teaching more widely across primary schools; and further calls for the Government to explore the possibility of incorporating media literacy teaching such as the Media Smart lessons and similar programmes into the primary school curriculum.