COMMERCIALISATION AND CHILDHOOD

That this House notes that childhood is a marketing opportunity worth 99 billion in the UK; is concerned about the effect on children's wellbeing of the volume and some methods of advertising of children's products; is particularly concerned about the use of sex to sell to children; welcomes the Mothers' Union's Bye Buy Childhood campaign which challenges the commercialisation of childhood; recalls the Government's promise to tackle the commercialisation and sexualisation of childhood; and calls upon the Government to take steps to fully prohibit sexualised media, marketing and products aimed at or easily accessible to children under 16.