UK CAMPAIGN OVER INTERNET ADVERTISING

That this House welcomes the UK online campaign to promote greater awareness and consumer control over advertising on websites; supports the EU-wide self-regulation of targeted advertising and its evolution that makes this a reality; notes that internet advertising plays a significant role in helping to fund online content, services and applications and plays an important contribution to the UK's digital economy; and calls on the Government to ensure that a proportionate balance is met between fostering innovation and safeguarding consumer privacy to ensure this UK success story continues.