Make all infant formula packaging plain and display clear health warnings.

Formula companies spend a vast amount of money on making their product attractive to consumers and this aggressive marketing undermines a woman's ability to breastfeed. Switching from breastfeeding to formula puts a greater strain on an already stretched NHS as it increases the risk of diarrhoea, obesity, and ear and lung infections to name but a few. The Lancet states that "from tobacco, to sugar, to formula milk, the most vulnerable suffer when commercial interests collide with public health."