Petition · past parliament

Overrule clearcasts decision not to show Iceland's deforestation advert.

Rejected 21 signatures

What the petition asks

Clearcast have recently banned an advert which highlights the plight of orangutans due to deforestation. This is caused by the demand of palm oil. The advert is very poignant and I believe would help others unknowing to discover the real story behind palm oil.
Let's not silence the truth.
https://youtu.be/TQQXstNh45g

https://www.google.co.uk/amp/s/amp.theguardian.com/media/2018/nov/09/iceland-christmas-tv-ad-banned-political-greenpeace-orangutan

Why it was rejected

It asked for something that is not the responsibility of the UK Government or Parliament.

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

Timeline

9 Nov 2018 Petition opened for signatures
13 Nov 2018 Rejected by the Petitions Committee

Key facts

Signatures 21
Status Rejected
Rejected 13 Nov 2018

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Source: the official petition page. Last checked 15 Jul 2026.