Unban the Iceland Christmas advert

Rejected 21 signatures

What the petition asks

The new Iceland Christmas advert has been banned from being broadcast in the UK by Clearcast, as it is deemed to be politically motivated. However, in actuality it is highlighting a very real issue that Orangutans are facing today. This is no different to a Charity raising awareness of a cause.

Clearcast, the body responsible for vetting ads, said it was in breach of rules laid out in the 2003 Communications Act. One of the laws stipulates that a promotional campaign is prohibited if it is "directed towards a political end".

"It was a film that Greenpeace made with the voiceover of Emma Thompson"

Why it was rejected

It asked for something that is not the responsibility of the UK Government or Parliament.

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

Timeline

9 Nov 2018	Petition opened for signatures
13 Nov 2018	Rejected by the Petitions Committee

Key facts

Signatures 21

Status Rejected

Rejected 13 Nov 2018

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