Petition · past parliament

Put the banned Iceland food Christmas advert Rang-Tans Story on the TV!

Rejected 21 signatures

What the petition asks

The christmas 2018 Iceland food advert had been banned from being aired by the advertising standards agency.It was not approved because they say it is political.
Yet there are thousands of people who have seen this advert online within the last 18 hours who believe it's message SHOULD be on the TV
Iceland foods have posted their Christmas 2018 advert on YouTube and on their Facebook page and within 18 hours they have had over 24k comments of approval, over 328k shares and over 141k likes.

If this advert was "Too political" for the public then Why would so many people show their support and approval of the message this advert shares?!

This is an important message and it SHOULD BE made public on the television so it can be seen.

https://youtu.be/JdpspllWI2o

Why it was rejected

It asked for something that is not the responsibility of the UK Government or Parliament.

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

Timeline

10 Nov 2018 Petition opened for signatures
13 Nov 2018 Rejected by the Petitions Committee

Key facts

Signatures 21
Status Rejected
Rejected 13 Nov 2018

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Source: the official petition page. Last checked 15 Jul 2026.