Petition · past parliament
Review & lift the ban on Iceland's Christmas advert
Rejected
10 signatures
What the petition asks
Icelands Christmas advert has been banned by Clearcast the advert shows the damage that palm oil is doing to the world and that the supermarket's own brand products do not contain palm oil.
Rather than protecting the public from political messages, Clearcast has prevented a crucial message being broadcast to millions of viewers. Icelands Christmas advert is an important message that needs to be shared this is censorship at its worst! Clearcast’s ban on this advert sends out the message that companies can’t shout about the good things they’re doing to be more sustainable.
The message in Icelands advert is important and needs to be heard.
The message in Icelands advert is important and needs to be heard.
Why it was rejected
It asked for something that is not the responsibility of the UK Government or Parliament.
The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.
You can find their statement here:
https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/
Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html
You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.
You can find their statement here:
https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/
Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html
You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.
Timeline
| 10 Nov 2018 | Petition opened for signatures |
| 13 Nov 2018 | Rejected by the Petitions Committee |
Key facts
Signatures
10
Status
Rejected
Rejected
13 Nov 2018
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Source: the official petition page. Last checked 15 Jul 2026.