Petition · past parliament
Allow the Iceland Christmas advert to be broadcast
Rejected
21 signatures
What the petition asks
Iceland tried to spread an important message through their Christmas advert - and has since been banned for being 'too political'. 😢
https://m.facebook.com/story.php?story_fbid=10156271039101339&id=625051338
Why it was rejected
It asked for something that is not the responsibility of the UK Government or Parliament.
The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.
You can find their statement here:
https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/
Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html
You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.
You can find their statement here:
https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/
Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.
https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html
You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.
Timeline
| 10 Nov 2018 | Petition opened for signatures |
| 13 Nov 2018 | Rejected by the Petitions Committee |
Key facts
Signatures
21
Status
Rejected
Rejected
13 Nov 2018
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Source: the official petition page. Last checked 15 Jul 2026.