Petition · past parliament

Allow the Iceland Christmas advert to be broadcast

Rejected 21 signatures

What the petition asks

Iceland tried to spread an important message through their Christmas advert - and has since been banned for being 'too political'. 😢
https://m.facebook.com/story.php?story_fbid=10156271039101339&id=625051338

Why it was rejected

It asked for something that is not the responsibility of the UK Government or Parliament.

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

https://www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

https://www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

Timeline

10 Nov 2018 Petition opened for signatures
13 Nov 2018 Rejected by the Petitions Committee

Key facts

Signatures 21
Status Rejected
Rejected 13 Nov 2018

Follow this petition

Sign in to get an email when the government responds, a debate is scheduled or held, or the petition closes.

Source: the official petition page. Last checked 15 Jul 2026.