With respect to video games - Address aggressive marketing tactics in AAA games

Rejected 14 signatures

What the petition asks

Consumer Protection from Unfair Trading Regulations 2008. This includes a requirement on businesses not to subject anyone to misleading or aggressive marketing practices, or, for example, direct exhortation to buy products, such as games content, including in-game purchases such as loot boxes.

Loot boxes in many games.
OVERWATCH
STAR WARS BATTLEFRONT II

Integral content locked behind pay wall or long game time. Sometimes 100s of hours.
RAINBOW SIX SIEGE- 30 in games hours per character or instantly buy

High prices for little content
BLACK OPS with reticle
FALLOUT Christmas emojis

“Discounted” One made up number to another to attempt to sound like a bargain

For further evidence on aggressive marketing, join forums or watch the hundreds of videos online addressing the topic

Why it was rejected

It was not clear what the petition asked the UK Government or Parliament to do.

We understand you are concerned about microtransactions in video games but we aren't sure what action you would like the UK Government or Parliament to take about it.

Petitions need to call for a specific action.

You could start a new petition setting out clearly the action you would like the UK Government or Parliament to take.

Timeline

30 Jan 2019	Petition opened for signatures
12 Feb 2019	Rejected by the Petitions Committee

Key facts

Signatures 14

Status Rejected

Rejected 12 Feb 2019

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