Petition · past parliament · Department of Health and Social Care

Change the law to allow reward points/coupons for infant milk

Closed 85 signatures

What the petition asks

Amend legislation that forbids shops from promoting infant first milk or products, so that reward points/coupons can be offered/used for infant milk. All parents should be treated fairly, and the law should recognise that fed is best for our children!
This current law is penalising mothers and parents like myself, where we’re unable to breastfeed or unable to continue breastfeeding for any reason.

The current law does not allow people to collect reward points or spend already earned points on infant first milk/powdered formula (up to 6 months) and bottles. This is not fair as a these products are not cheap and this scheme would benefit a lot more parents who would be able to save/spend points to be able to feed their child/children.

Timeline

5 May 2021 Petition opened for signatures
5 Nov 2021 Closed to new signatures

Key facts

Signatures 85
Status Closed
Department Department of Health and Social Care
Opened 5 May 2021
Closed 5 Nov 2021

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Source: the official petition page. Last checked 15 Jul 2026.