Petition · past parliament · Home Office

Prohibit emergency services operators engaging in 3rd party marketing activity

Rejected 21 signatures

What the petition asks

It seems, from various reports, that many emergency services are engaging in marketing activity during an emergency call - specifically getting callers to download a third party commercial application on to their mobile phone. This is clearly against their primary objectives.
Whilst talking someone through steps to find a location may be sensible during a call, it is not appropriate to actually engage in marketing activity for a third party commercial company (such as talking someone through downloading an "app"). Location can be managed with many means (text a link, use network services, or a variety of simple web pages), and does not need downloading a commercial app. Marketing a third party commercial app should be banned.

Why it was rejected

It was not clear what the petition asked the UK Government or Parliament to do.

Petitions need to call on the Government or Parliament to take a specific action.

We understand that you are concerned about people being advised to download a mobile application to identify their location, but in the situation you have described this appears to be a means of identify the location of a person who has contacted the emergency services, rather than a marketing service for the relevant application.

Timeline

28 Jul 2021 Petition opened for signatures
30 Jul 2021 Rejected by the Petitions Committee

Key facts

Signatures 21
Status Rejected
Department Home Office
Rejected 30 Jul 2021

Follow this petition

Sign in to get an email when the government responds, a debate is scheduled or held, or the petition closes.

Source: the official petition page. Last checked 15 Jul 2026.