Petition · past parliament · Home Office
Prohibit emergency services operators engaging in 3rd party marketing activity
Rejected
21 signatures
What the petition asks
It seems, from various reports, that many emergency services are engaging in marketing activity during an emergency call - specifically getting callers to download a third party commercial application on to their mobile phone. This is clearly against their primary objectives.
Whilst talking someone through steps to find a location may be sensible during a call, it is not appropriate to actually engage in marketing activity for a third party commercial company (such as talking someone through downloading an "app"). Location can be managed with many means (text a link, use network services, or a variety of simple web pages), and does not need downloading a commercial app. Marketing a third party commercial app should be banned.
Why it was rejected
It was not clear what the petition asked the UK Government or Parliament to do.
Petitions need to call on the Government or Parliament to take a specific action.
We understand that you are concerned about people being advised to download a mobile application to identify their location, but in the situation you have described this appears to be a means of identify the location of a person who has contacted the emergency services, rather than a marketing service for the relevant application.
We understand that you are concerned about people being advised to download a mobile application to identify their location, but in the situation you have described this appears to be a means of identify the location of a person who has contacted the emergency services, rather than a marketing service for the relevant application.
Timeline
| 28 Jul 2021 | Petition opened for signatures |
| 30 Jul 2021 | Rejected by the Petitions Committee |
Key facts
Signatures
21
Status
Rejected
Department
Home Office
Rejected
30 Jul 2021
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Source: the official petition page. Last checked 15 Jul 2026.