Protect the 'Stick of Rock' under the protected food names scheme

We believe the quality and integrity of this British confectionery is unparalleled, built upon generations of craftsmanship and expertise. We are concerned that inferior products have flooded our market, undercutting domestic producers and eroding confidence in locally-made goods while giving the impression to consumers that they are buying British products.

Preserving the heritage and tradition of British confectionery is not only essential for our economy but also for maintaining our cultural identity and pride.