Petition · Department for Business and Trade

Require companies to disclose when they use AI for advertising

Closed 119 signatures

What the petition asks

Require companies to disclose when they are using Artificial Intelligence (AI) to advertise for consumers, such as photos for advertising on social media which are made using AI.
We believe putting a banner over the photo or video disclosing it uses AI would help this issue. We feel using AI in advertising is misleading and using AI on people or models could impose more harsh beauty standards on the general public too.

Timeline

3 Nov 2025 Petition opened for signatures
3 May 2026 Closed to new signatures

Key facts

Signatures 119
Status Closed
Department Department for Business and Trade
Opened 3 Nov 2025
Closed 3 May 2026

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Source: the official petition page. Last checked 11 Aug 2026.