Marketing Edinburgh Generates £900 Million of Investment

That the Parliament welcomes a report noting that £900 million was generated for Scotland’s capital city through the Marketing Edinburgh agency in 2018, delivering £90 to the city’s economy for every £1 of council-funded investment in 2018; understands that the City of Edinburgh Council set up the body to promote the city as a world-class destination to live, work, study, visit and invest; appreciates that the agency publicised Edinburgh’s story and message to an audience of more than 538 million people across the world; recognises that Marketing Edinburgh has been behind council campaigns, including the 2050 Edinburgh City Vision, and was also the winner of the Edinburgh Chamber of Commerce’s Digital Marketing Campaign 2019 award, which it understands attracted more people to take part than any other city engagement programme; considers that the agency was instrumental in attracting and facilitating global blockbuster film productions including Avengers: Infinity War, placing the city on big screens around the world, and further considers that real, tangible economic, social and cultural benefits for the city have been generated and realised through partnership and collaboration with Marketing Edinburgh.